Binding: Paperback
Description: Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is why it matters and how it can be developed at both individual and group levels. Unlike many technique - oriented books this book combines theory with practice drawing on the latest research in psychology organisational behaviour innovation and entrepreneurship. The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques as well as real - life case studies. By working through key competence areas at personal and then team levels the book demonstrates to students how to build entrepreneurial practices strong innovative teams and organisations that encourage and facilitate innovative thinking. This second edition has been updated throughout including a new chapter exploring the impact of emerging technologies on creativity further material on human - centred design crowdsourcing and collaboration platforms and cross - cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book with access to key tools techniques and activities as well as supporting video and audio material and cases to support learning and teaching.
Title: Creativity For Innovation Management Tools And Techniques For Creative Thinking In Practice
Author(s): Bessant John
Publisher: Taylor & Francis Ltd
Barcode: 9781032127699
Pages: 272 Pages, 29 Tables, Black And White; 56 Line Drawings, Black And White; 56 Illustrations, Black An
Publication Date: 7/28/2023
Category: Business Mathematics & Systems