Binding: Paperback
Description: This revised edition of a now classic text includes a new introduction by Henry Jenkins explaining Why Fiske Still Matters for today's students followed by a discussion between former Fiske students Ron Becker Elana Levine Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics Fiske - Style . Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid accessible introduction to the main authorities in the field of communication studies aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication and describes the theories underpinning them. Thus armed the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes and to see them with new eyes.
Title: Introduction To Communication Studies
Author(s): Fiske John
Publisher: Taylor & Francis Ltd
Barcode: 9780415596497
Pages: 248 Pages, 11 Tables, Black And White
Publication Date: 9/29/2010
Series: Studies in Culture and Communication
Category: Media Studies