Binding: Paperback
Description: Digital Pricing Strategy provides a best - practice overview of how companies design analyze and execute digital pricing strategies. Bringing together insights from academic and professional experts globally the text covers essential areas of the value and pricing of data platform pricing pricing of subscriptions and monetization of the global environment. Case studies examples and interviews from leading organizations including Zuora Honeywell Relayr Alcatel Lucent ABB Thales and General Electric illustrate key concepts in practice. To aid student learning chapter objectives summaries and key questions feature in every chapter alongside Power Point slides and a test bank available online for lecturers. Comprehensive and applied in its approach this text provides postgraduate MB a and Executive Education students with an understanding of the capabilities processes and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Title: Digital Pricing Strategy Capturing Value From Digital Innovations
Brand: Taylor & Francis Ltd
Barcode: 9781032127729
Pages: 312 Pages, 12 Tables, Black And White; 81 Line Drawings, Black And White; 1 Halftones, Black And Whi
Publication Date: 6/27/2023
Category: Sales & Marketing